Are you passionate about building impactful brands and driving engagement on social media? WorQulture is a leading brand consulting firm, is seeking a talented and innovative Brand Social Media Manager to join their dynamic team. If you have a knack for creating compelling content, engaging target audiences, and implementing strategies that deliver measurable results, this fully remote role could be the perfect fit for you.
Job Details
- Position: Brand Social Media Manager
- Company: WorQulture (through Adedola Consulting)
- Location: Lagos (Fully Remote)
- Employment Type: Full-time
- Salary: ₦200,000 – ₦300,000 per month
About the Role
As a Brand Social Media Manager, you will play a pivotal role in shaping the online presence of diverse clients. Your primary responsibility will be to design and execute innovative social media strategies that align with clients’ brand objectives, ensuring maximum visibility, engagement, and growth across digital platforms.
Key Responsibilities
- Develop Strategic Plans: Create comprehensive social media strategies tailored to clients’ unique goals, driving engagement, brand awareness, and lead generation.
- Content Creation & Curation: Collaborate with creative teams to design visually appealing and engaging content, including graphics, videos, and copy, tailored for platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok.
- Audience Engagement: Build and nurture online communities by responding to comments, messages, and mentions, fostering brand loyalty and advocacy.
- Digital Marketing Campaigns: Plan and execute digital marketing strategies, including media buying and running paid advertisements, to amplify brand visibility and reach targeted audiences.
- Performance Monitoring: Track the effectiveness of social media campaigns using analytics tools, delivering regular reports with insights and recommendations to optimize performance.
- Brand Consistency: Maintain a consistent brand voice and visual identity across all platforms, adapting messaging for different audience segments.
- Stay Updated: Keep up with industry trends, emerging technologies, and platform updates to continuously enhance social media strategies and keep clients ahead of the competition.
- Collaborate with Teams: Work cross-functionally with internal teams to ensure cohesive marketing campaigns and initiatives.
- Client Relationship Management: Build strong relationships with clients, providing regular updates, support, and delivering results that exceed expectations.
Qualifications and Skills
- Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Experience: A minimum of 3 years of proven experience as a Social Media Manager, preferably within a brand consulting or marketing agency.
- Platform Expertise: Strong knowledge of social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok) and their best practices.
- Content Creation Skills: Exceptional writing and communication skills, coupled with a creative mindset and a keen eye for design.
- Analytics Proficiency: Hands-on experience with social media analytics tools like Google Analytics, Hootsuite, and Sprout Social.
- Technical Skills: Familiarity with graphic design tools such as Canva or Adobe Suite is a plus.
- Paid Advertising: Experience with paid social media campaigns and influencer collaborations.
- Adaptability: Ability to thrive in a fast-paced, client-focused environment.
Benefits
- Remote Work: Enjoy the flexibility of working from anywhere.
- Growth Opportunities: Advance your career in a fast-paced and supportive consulting firm.
- Collaborative Culture: Join a team that values innovation and collaboration.
Why Join WorQulture?
WorQulture is dedicated to transforming brands and helping them achieve their full potential. As part of this team, you’ll have the chance to work with a diverse portfolio of clients, hone your skills, and make a meaningful impact in the world of digital marketing.
Ready to take your social media expertise to the next level? Apply now to become a Brand Social Media Manager and help businesses thrive in the digital age!
