Job Opportunity at Beguile by Omaa: Marketing Specialist
Company Overview:
Beguile by Omaa is a Nigerian perfume brand renowned for offering a diverse range of high-quality fragrances. We are inviting passionate and qualified candidates to apply for the role of Marketing Specialist in Lagos, Nigeria.
Job Title: Marketing Specialist
Job Type: Full-Time
Location: Lagos, Nigeria
Salary: ₦500,000 – ₦800,000
Required Qualifications: BA/BSc/HND; MBA/MSc/MA preferred.
Job Description
We are seeking a dynamic and innovative Marketing Specialist to drive our brand’s marketing initiatives and enhance our digital presence. The successful candidate will focus on creating engaging campaigns, developing compelling content, and fostering a vibrant community around our brand.
Key Responsibilities
1. Marketing Strategy & Campaigns
- Develop and execute marketing strategies to promote new and existing products.
- Plan and manage campaigns for product launches, promotions, and collaborations.
- Analyze campaign performance and optimize for better results.
- Run and optimize PPC campaigns on platforms such as Google Ads, Instagram, and TikTok.
- Enhance marketing efforts for our Shopify store, focusing on traffic growth, conversions, and retention.
2. Content Creation
- Design email marketing campaigns and newsletters that align with the brand’s identity.
- Collaborate with photographers, videographers, and other creatives to develop high-quality content.
3. Social Media Management
- Oversee daily social media posting, engagement, and audience interaction.
- Create content that aligns with current trends and resonates with the target audience.
- Curate and share user-generated content (UGC) while maintaining brand consistency.
4. Customer Engagement
- Foster relationships with followers and customers through interactive social media communication.
- Collect customer feedback and use insights to enhance marketing strategies.
5. Brand Collaboration
- Partner with influencers and brand ambassadors to produce authentic and relatable content.
- Identify and negotiate collaborations with influencers aligned with the brand’s values.
6. Analytics & Reporting
- Monitor and analyze key performance metrics to measure the effectiveness of campaigns.
- Prepare detailed monthly reports on social media performance, engagement, and campaign outcomes.
Qualifications and Skills
- Proven experience in marketing, with a focus on content creation (preferably in the beauty, fashion, or lifestyle sectors).
- Strong knowledge of Shopify and e-commerce platforms.
- Expertise in PPC advertising on platforms like Google Ads, Meta Ads Manager, and Snapchat Ads.
- Hands-on experience with email marketing tools.
- Proficiency in content creation tools such as Canva and CapCut (or similar).
- In-depth understanding of social media algorithms, trends, and platforms.
- Exceptional copywriting skills for campaigns, captions, and marketing materials.
- Analytical mindset with experience using tools like Google Analytics, Hootsuite, or Buffer.
- Previous experience managing or working with e-commerce stores is essential.
Join our team at Beguile by Omaa and help us create captivating campaigns that resonate with our audience and elevate our brand.
